Rhossili Bay in the Gower Peninsula has once again been named one of the best beaches in the world by readers of the TripAdvisor website.
The beach was named as the best in Britain and third best beach in Europe , moving up the global rankings to be named 9th best in the world in a survey published this week.
Economy Minister Edwina Hart said she was delighted at the outcome of the survey.
“It's fantastic news for Wales that Rhossili has kept its title as the UK's number one beach for the second year in a row. Seeing Rhossili named among the best beaches in the world can change people's perceptions about Wales and also instils an enormous amount of pride locally in what we have to offer as a holiday destination," she said.
The accolade comes soon after Anglesey was listed in Top 10 islands in the UK by TripAdvisor users and was praised for its natural beauty and historical sites.
James Kay of Tripadvisor said that contributors to the website had a great love of Wales’ stunning coastline.
“These awards recognise the best beaches in the UK and worldwide, according to the travellers that have visited and given them the highest levels of praise.
"To have a Welsh beach named among not only the best in Europe, but the best in the world, just goes to show how lucky we are in the UK to have such stunning scenery right on our doorstep,” he stated.