Mumbles could soon become a destination for small cruise companies across the UK.
Work is now well under way on a £12.5million redevelopment of the Mumbles Pier. John Bollom, managing director of pier owners AMECO, has confirmed cruise companies have expressed an interest in adding Mumbles to their list of destinations.
The scheme is jointly funded by the RNLI and pier owners AMECO Ltd with an operational end date of the end of this year.
The revamped pier will be free to walk on and developers expect to hold an official opening in the early part of Spring 2014.
AMECO managing director John Bollom said: "We still need to look at the overall feasibility but there is definite scope to have a landing stage that could accommodate passenger craft and even tenders from some of the smaller cruise ships that travel around the UK coast.
"Needless to say, the potential benefits for the Mumbles & Gower area would be considerable."
Planning consent was given by Swansea Council in 2011 following large-scale public consultation.
Mr Bollom added: "We could not have come this far without the support of the wider community and Mumbles traders.
"We're grateful that they have supported our aim to make the pier site a top-notch attraction and raise the tourism profile of the area".