Travel Trade Wales

German passengers enjoy bilingual welcome to Holyhead

German passengers enjoy bilingual welcome to Holyhead


German cruise visitors were offered a bilingual welcome to Holyhead Port as German-speaking ambassadors greeted TUI cruise vessel  ‘Mein Schiff’, one of the biggest cruise ships to drop anchor in North Wales.


Last year, the Welsh Government in partnership with Tourism Partnership North Wales and Coleg Llandrillo launched a three-day training course to attract fluent German speakers to act as ambassadors for cruise passengers.


The programme is hoped to put Wales in a prime position to attract future cruise business with German cruise lines.


Nia Rhys Jones the Programme Area Manager at Travel & Tourism at Coleg Llandrillo said that German-speaking ambassadors from the North Wales region assisted the passengers as they toured local attractions. The Ambassadors were placed on each coach and in various points of the town in order to assist the German-speaking passengers.

“The initiative which resulted in a group of German ambassadors assisting the official tour guides last Saturday proves that meeting the needs of overseas visitors to North Wales can be achieved in a professional way.


"The German linguists, most of whom live in the region were very enthusiastic and determined to show the area at its absolute best. It was a privilege to work alongside them and these projects must now be considered for other linguistic gaps which exist in Wales.”


The excursions from Holyhead featured an Anglesey tour, Llechwedd Slate Mines, Plas Cadnant Gardens, Plas Newydd and Beaumaris.


The passengers were welcomed by a variety of activities which had been organised by Anglesey County Council, Holyhead Town Council and outside stakeholders. The activities included a choir, a local dance group, a band and a local arts & crafts fair.

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